Data-Driven Research on Economic & Market Impacts of Technology

academia · accessibility · advertising · ai · ai agents · collaboration · consumer choice · crm · customer behavior · decoy effect · e-commerce · entertainment · healthcare · housing · labor · learning · llm · matching · mobility · multichannel · peer-to-peer · platforms · pricing · productivity · prosocial behavior · publishing · regulation · retail · returnless refunds · reviews · secondary markets · sharing economy · trade

Publications

Chan, Tat Y., Yijun Chen, Chunhua Wu. 2023. Collaborate to compete: An empirical matching game under incomplete information in rank-order tournaments. Marketing Science. 42(5) 1004-1026.

Wu, Chunhua, Charles Weinberg, Qiyuan Wang, Jason Ho. 2022. Administrative trade barrier: An empirical analysis of exporting hollywood movies to China. International Journal of Research in Marketing. 39(4) 1253-1274.

Wu, Chunhua, Koray Cosguner. 2020. Profiting from the decoy effect: A case study of an online diamond retailer. Marketing Science. 39(5) 974-995.

Lewis, Michael, Yanwen Wang, Chunhua Wu. 2019. Season ticket buyer value and the secondary market options. Marketing Science. 38(6) 973-993.

Wang, Yanwen, Chunhua Wu, Ting Zhu. 2019. Mobile hailing technology and taxi driving behaviors. Marketing Science. 38(5) 734-755.

Wu, Chunhua. 2015. Matching value and market design in online advertising networks: An empirical analysis. Marketing Science. 34(6) 906-921.

Wu, Chunhua, Hai Che, Tat Y. Chan, Xianghua Lu. 2015. The Economic value of online reviews. Marketing Science. 34(5) 739-754.

Chan, Tat Y., Chunhua Wu, Ying Xie. 2011. Measuring the lifetime value of customers acquired from Google search advertising. Marketing Science. 30(5) 837-850.

Narasimhan, Chakravarthi, Purushottam Papatla, Baojun Jiang, Praveen K. Kopalle, Paul R. Messinger, Sridhar Moorthy, Davide Proserpio, Upender Subramanian, Chunhua Wu, Ting Zhu. 2018. Sharing economy: Review of current research and future directions. Customer Needs and Solutions. 5(1-2) 93-106.

Working Papers

Fang, Lu, Chunhua Wu, Zhe Yuan, Kaifu Zhang. 2025. Agentic AI in customer service: A field experiment on returnless partial refunds. Working Paper.

Fang, Limin, Chunhua Wu, Baohong Sun. 2025. Shifting standards or changing preferences? Unraveling review polarization via LLMs. Working Paper.

Ning, Eddie, Qiyuan Wang, Chunhua Wu. 2025. The open access paradox: Quantifying returns from university-publisher agreements. Working Paper.

Huang, Yiyu, Chunhua Wu, Xianghua Lu. 2025. Algorithm advancement and workforce dynamics: Evidence from on-demand delivery market. Working Paper.

Wang, Qiyuan, Charles Weinberg, Chunhua Wu. 2024. Improving healthcare accessibility and equity: The role of online health platforms. Working Paper.

Fang, Lu, Chunhua Wu, Zhe Yuan. 2025. Returnless refunds: An empirical analysis of strategic customer recovery. Working Paper.

Wang, Qiyuan, Charles Weinberg, Chunhua Wu. 2024. The impact of humanitarian operations on doctors' care provision: Empirical evidence from a volunteering program. Working Paper.