Data-Driven Research on Economic & Market Impacts of Technology
academia · accessibility · advertising · ai · ai agents · collaboration · consumer choice · crm · customer behavior · decoy effect · e-commerce · entertainment · healthcare · housing · labor · learning · llm · matching · mobility · multichannel · peer-to-peer · platforms · pricing · productivity · prosocial behavior · publishing · regulation · retail · returnless refunds · reviews · secondary markets · sharing economy · trade
Featured — 2025
returnless partial refunds
Returnless partial refunds: A large-scale field experiment in e-commerce
Fang, Lu, Chunhua Wu, Zhe Yuan, Kaifu Zhang
shifting standards or changing preferences? unraveling review polarization via llms
Shifting standards or changing preferences? Unraveling review polarization via LLMs
Fang, Limin, Chunhua Wu, Baohong Sun
the open access paradox
The open access paradox: Quantifying returns from university-publisher agreements
Ning, Eddie, Qiyuan Wang, Chunhua Wu
Publications
Marketing Science
2023
Collaborate to compete: An empirical matching game under incomplete information in rank-order tournaments
Chan, Tat Y., Yijun Chen, Chunhua Wu
International Journal of Research in Marketing
2022
Administrative trade barrier: An empirical analysis of exporting hollywood movies to China
Wu, Chunhua, Charles Weinberg, Qiyuan Wang, Jason Ho
Marketing Science
2020
Profiting from the decoy effect: A case study of an online diamond retailer
Wu, Chunhua, Koray Cosguner
Marketing Science
2019
Season ticket buyer value and the secondary market options
Lewis, Michael, Yanwen Wang, Chunhua Wu
Marketing Science
2019
Mobile hailing technology and taxi driving behaviors
Wang, Yanwen, Chunhua Wu, Ting Zhu
Marketing Science
2015
Matching value and market design in online advertising networks: An empirical analysis
Wu, Chunhua
Marketing Science
2015
The Economic value of online reviews
Wu, Chunhua, Hai Che, Tat Y. Chan, Xianghua Lu
Marketing Science
2011
Measuring the lifetime value of customers acquired from Google search advertising
Chan, Tat Y., Chunhua Wu, Ying Xie
Customer Needs and Solutions
2018
Sharing economy: Review of current research and future directions
Narasimhan, Chakravarthi, Purushottam Papatla, Baojun Jiang, Praveen K. Kopalle, Paul R. Messinger, Sridhar Moorthy, Davide Proserpio, Upender Subramanian, Chunhua Wu, Ting Zhu
Working Papers
Under Review
2025
Algorithm advancement and workforce dynamics: Evidence from on-demand delivery market
Huang, Yiyu, Chunhua Wu, Xianghua Lu
improving healthcare accessibility and equity
Under Review
2024
Improving healthcare accessibility and equity: The role of online health platforms
Wang, Qiyuan, Charles Weinberg, Chunhua Wu
returnless refunds
Working Paper
2025
Returnless refunds: An empirical analysis of strategic customer recovery
Fang, Lu, Chunhua Wu, Zhe Yuan
the impact of humanitarian operations on doctors' care provision
Working Paper
2024
The impact of humanitarian operations on doctors' care provision: Empirical evidence from a volunteering program
Wang, Qiyuan, Charles Weinberg, Chunhua Wu